Marketing Stratage for WEPO (feedback from JJM)

MARKETING STRATEGY BEFORE APP LAUNCH

Our Vision

> To make the place where the honesty can be appreciated

> To make the market where honest people get paid properly

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Our Offer

1. Mobile application for people buying and selling second-hand products. = Good Application

2. The regulation or guideline for trustworthy transaction in online = Good People

3. High quality products from Korea = Good products

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Our app

what:? a platform that allows people to buy and sell secondhand products, do barter, and compare the price of the products.

Price: free

Differentiation (차별성):

1. Help users get rid of malaria by giving users information of the price of other products

2. can see the location of the person buying (commune)

3. safe payment method 

4. Electronic products for people looking to buy original second-hand products,

5. good quality secondhand products at an affordable price.

6. people can score one's reputation and use that score to know the reliability of counterpart

 

Goals for the marketing campaign:

Increase in the number of people on the waitlist.

Increase in the order for electronic products.

+ let people think that the honesty can be appreciated properly with WEPO

+ ler people think that they can earn extra money more easily at low risks with WEPO

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Target Market

Ideal customer:

1. people have 2ndhand products and typically use Facebook to buy and look for customers.

2.People looking for 2nd product typically use Facebook and WhatsApp to find 2ndhand products

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What do our customers have in common?

They do not mind 2nd hand products

They spend a lot of time on Whatsapp and Facebook.

They are looking for an additional way to make money.

They live in Kinshasa.

They are worried about the price of 2nd hand products, 

They are interested in discussing with the seller/buyer first

Miracles & Miseries

Miracles(what our target market wants desires or dreams): 

Finding a trustworthy buyer/seller, 

Finding the right price, 

Make sure to buy a good quality product, 

Not wasting time with malaria,

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How many people are affected by it:

About 2 million people.

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Channel (where are my customers at ?)

Most of our customers spend time on WhatsApp group

Most of our customers spend time on the Facebook group

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Content-Type:

What is our customers' favorite content type?:

The seller usually likes short TEXT for the description of the product

The buyer usually uses short text and audio for describing the product he is looking for.

How often will we communicate with the different customers?

I want to communicate with my customer daily

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Sales Funnel:

What is the process to make them our customers?

Make them relate to our content on social media -> Get them curious about our offer -> Get them to recognize their need in our offer -> Make them signup for the -> make them download our application -> make them post on our application -> help them to find their customer/ the product -> make them conclude a transaction in our application -> REPEAT

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How do we attract them?

Post helpful information.

Help them by recommending groups they can use.

Advertise their products for them

+ Warning about risks that they can be faced or already faced

+ Let people know WEPO could be proper solutions for the risks

+ Share success story with WEPO

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How do we engage them?

Ask them questions.

Reply their comments

Tag them

Ask them to share.

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Copywriting:

Before -after-bridge

Current world -> Imagine life without(problem) -> Here is how to get there

Problem - agitate - solve:

Identify the problem -> agitate the problem -> solve the problem